Simple answer: SIP it as long as you can A bit more complex answer: For the long term. Never mind there is no standard definition of long term. Ditto for “Good Returns” too!!! Super complex answer: It depends on how much notional loss you can assume yourself being ok with. Yes – until you sell, loss (or gain) is all notional. Like the home you live in has gone up maybe X times the price you paid but all the gains are notional till you decide to sell it and move over to a cheaper place. But I digress. Back to SIP period. If one want’s to keep it real plain and simple, there is merit in going by excellent advise rendered by investment guru Benjamin Graham is his book “The Intelligent Investor” where he quotes results from a researcher as: “In Lucile Tomlinson’s comprehensive study of formula investment plans, the author presented a calculation of the results of dollar-cost averaging in the group of stocks making up the Dow Jones industrial index. Tests were made covering 2...