Conventional wisdom in India: Gold jewellery is an investment. Though quite a many folks (I included) treat jewellery as consumption item and only bullion and various digital forms of gold as investment.
If things were that black and
white.
Keeping the argument between physical
gold - gold jewellery and gold bullion. Let’s set aside the digital forms of
gold as of now. Assume you have enough digital assets and now want to possess
little bit physical gold.
Do numbers favor jewellery or
bullion as investment? Bullion will mostly win hands down.
UNTIL…
We bring in the wearability
factor of gold jewellery. One can don, correction - flaunt jewellery
multiple times, for many years to come while bullion only serves as a collectible,
to be stored in some locker. Maybe one can look at the bullion once in a while
and marvel at the dazzle – but that’s about it. You can never don/display it
like jewellery.
But wearability, or the show off
factor comes at a cost. Issue at hand – what is the cost, and are you ok paying
it?
Three factors determine the cost:
the money which you won’t get when surrendering the jewellery or bullion for
cash:
-
Making charges, plus taxes therein
-
Taxes on the value of gold itself
-
The buyback price, which, mostly is lesser than
the sell price of the day. Consider this as the margin which buying dealer
makes
Of this, the making charge will
be the key component. Even gold bullion will have making charge, not to forget
taxes and sellers profit margin. The catch - when it comes to jewellery, making
charge in higher, and can have wide variations. The more appealing a jewellery
is to your (and others) eyes, assume making charge will be (much) higher than
the 8% advertised by jewellers.
Let’s do some numbers.
Bullion first. MMTC PAMP website
(https://www.mmtcpamp.com/gold-silver-rate-today) gives daily gold bullion sale
price and buyback price. The difference can be anywhere from 10% to 15%. Essentially,
taxes, making charge, profit margin et all take away this much off the table
even when you sell gold bullion.
Now jewellery. Thanks to online
jewellery sale websites, we can now check in detail the cost components. I
referred to Tanishq as reference point as market perception is their making
charges are the highest. I checked few items and noticed taxes and making
charge of gold jewellery can be as high as 30%. Essentially, we are paying
nearly 15% extra as compared to bullion. Let’s mark this up by another 5%
assuming there will be further deductions when selling the gold jewellery for
payment and not exchange. That brings us to 20% of the value of jewellery as
“wearability cost”. Some more numbers:
-
Total cost of jewellery: say INR 2,00,000/-
-
Lifetime (assume 10 years) wearability cost: INR
40,000/- (20% of the above)
-
Annual wearability cost: INR 4000/-. There you
go – check your willingness to afford this cost!!!
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